Parenting Pro
A little bit Parenting Pro
“Because parenting doesn’t come with a manual… until now.” ✨
ParentingPro was created to ease the chaos of first-time parenthood. Instead of endless Googling and scattered advice, it delivers bite-sized guidance, real-time trackers, and a supportive community — all in one place.
It’s not just an app. It’s the reassurance in your pocket, the expert at your fingertips, and the community that reminds you—you’re not alone. 🌱
Role : UX /UI Designer
Scope : 8 weeks
Tools : Figma
Process : User research ,Branding ,Protoyping ,User Testing ,Mockups
Problem Statement
First-time parents often face overwhelming challenges and uncertainties as they navigate the journey of parenthood. The abundance of information available online can be both a blessing and a curse, leaving parents uncertain about the reliability and relevance of the advice they receive. Additionally, managing the various aspects of parenting, from tracking pregnancy progress to organizing parenting tasks, can become a source of stress.
The Process
The idea for Parenting Pro was born in a moms’ group.
During weekly meetups, I listened as mothers shared stories of juggling apps, scribbled notes, and late-night Google searches. They weren’t just looking for information — they were looking for reassurance, ease, and something to make the chaos feel manageable. That’s when I realized: parents didn’t need another tool, they needed a companion.
The Process
Research & Discovery
Inspired by moms’ group conversations, I collected real stories about struggles with milestone tracking, daily routines, and the overload of unreliable online advice.Define the Problem
Parents needed one supportive space — a calm, trusted hub — to organize routines, track progress, and receive guidance without overwhelm.Ideation
Sketching ideas with those moms in mind, I brainstormed features that solved their biggest pain points: milestone trackers, expert tips, and gentle reminders.Prototyping
I translated sketches into wireframes and clickable flows, focusing on warmth and simplicity, so parents felt guided instead of pressured.Testing & Iteration
Sharing prototypes with moms’ group members revealed what worked and what didn’t. Their feedback helped refine navigation, tone, and overall usability.Final Design
Parenting Pro emerged as a friendly, all-in-one parenting app — inspired by moms, shaped by their voices, and built to bring ease to the parenting journey.
Target Audience
First-time parents (ages 25–40).
Parents managing infants (0–2 years) and toddlers (up to 5 years).
Families who value digital tools for routine and growth tracking.
Parents seeking expert-backed content (pediatricians, child psychologists).
Those wanting community support without judgment.
Inspired by moms’ group conversations, I collected real stories about struggles with milestone tracking, daily routines, and the overload of unreliable online advice.
User Research
Qualitative Research
To begin, I conducted a survey with 23 participants, focusing mainly on first-time parents. The survey combined open-ended and multiple-choice questions to capture both personal stories and behavioral patterns.
Key Insights:
Challenges: Parents struggled with sleeplessness, feeding, and understanding why their baby cries.
Content Needs: Short, digestible formats (especially videos and YouTube) were preferred over long articles.
Desired Features: Strong interest in AI-powered guidance, milestone trackers, and peer-to-peer community support.
Privacy: Mixed attitudes — some parents were highly concerned about data privacy, while others were indifferent.
This stage revealed the emotions and lived experiences of new parents , but I needed numbers to validate the scope.
To complement the survey, I designed a structured questionnaire aimed at 100–200 first-time parents. The goal was to validate qualitative themes with measurable data……..(some survey sample)
Quantitative Research
How useful would a daily milestone tracker be?
How often do you use parenting apps/tools?
Would you be interested in joining a parenting community?
How concerned are you about data privacy?
Research Takeaways
Community is non-negotiable ,parents want shared experiences.
Video-first and article backed with data is critical for engagement.
Privacy concerns must be addressed up front with clear policies.
Trackers and task managers are seen as high-value features.
Parents are willing to invest financially in tools that reduce stress and add confidence.
User Personas
To design ParentingPro with empathy, I began by understanding the diverse voices of first-time parents. Each persona reflects their challenges, motivations, and needs. Together, they shaped the foundation of my design decisions.”
Emphathy Map
SAY
“There’s so much advice online, I don’t know who to trust.”
“I need something simple that saves me time.”
“Parenting feels overwhelming.”
FEEL
Anxious about making mistakes
Overwhelmed by too much (and conflicting) information
Isolated, especially at night or during stressful moments
THINK
“Am I doing the right thing for my baby?”
“What if I miss something important?”
“Other parents must have figured this out better than me.”
DO
Search on Google, YouTube, or parenting forums
Ask friends, family, or community groups for advice
Join social media groups for shared experiences
Card Sorting
Learn
Articles
Expert Q&A
Courses
Connect
Community Forums
Peer Advice
Local Groups
Manage
Daily Tracker
Milestones
Reminders
Task Manager
Schedule Planner