Parenting Pro

A little bit Parenting Pro

“Because parenting doesn’t come with a manual… until now.” ✨

ParentingPro was created to ease the chaos of first-time parenthood. Instead of endless Googling and scattered advice, it delivers bite-sized guidance, real-time trackers, and a supportive community — all in one place.

It’s not just an app. It’s the reassurance in your pocket, the expert at your fingertips, and the community that reminds you—you’re not alone. 🌱

Role : UX /UI Designer

Scope : 8 weeks

Tools : Figma

Process : User research ,Branding ,Protoyping ,User Testing ,Mockups

Problem Statement

First-time parents often face overwhelming challenges and uncertainties as they navigate the journey of parenthood. The abundance of information available online can be both a blessing and a curse, leaving parents uncertain about the reliability and relevance of the advice they receive. Additionally, managing the various aspects of parenting, from tracking pregnancy progress to organizing parenting tasks, can become a source of stress.

The Process

The idea for Parenting Pro was born in a moms’ group.
During weekly meetups, I listened as mothers shared stories of juggling apps, scribbled notes, and late-night Google searches. They weren’t just looking for information — they were looking for reassurance, ease, and something to make the chaos feel manageable. That’s when I realized: parents didn’t need another tool, they needed a companion.

The Process

  • Research & Discovery
    Inspired by moms’ group conversations, I collected real stories about struggles with milestone tracking, daily routines, and the overload of unreliable online advice.

  • Define the Problem
    Parents needed one supportive space — a calm, trusted hub — to organize routines, track progress, and receive guidance without overwhelm.

  • Ideation
    Sketching ideas with those moms in mind, I brainstormed features that solved their biggest pain points: milestone trackers, expert tips, and gentle reminders.

  • Prototyping
    I translated sketches into wireframes and clickable flows, focusing on warmth and simplicity, so parents felt guided instead of pressured.

  • Testing & Iteration
    Sharing prototypes with moms’ group members revealed what worked and what didn’t. Their feedback helped refine navigation, tone, and overall usability.

  • Final Design
    Parenting Pro emerged as a friendly, all-in-one parenting app — inspired by moms, shaped by their voices, and built to bring ease to the parenting journey.

Target Audience

  • First-time parents (ages 25–40).

  • Parents managing infants (0–2 years) and toddlers (up to 5 years).

  • Families who value digital tools for routine and growth tracking.

  • Parents seeking expert-backed content (pediatricians, child psychologists).

  • Those wanting community support without judgment.

Inspired by moms’ group conversations, I collected real stories about struggles with milestone tracking, daily routines, and the overload of unreliable online advice.

User Research

Qualitative Research

To begin, I conducted a survey with 23 participants, focusing mainly on first-time parents. The survey combined open-ended and multiple-choice questions to capture both personal stories and behavioral patterns.

Key Insights:

  • Challenges: Parents struggled with sleeplessness, feeding, and understanding why their baby cries.

  • Content Needs: Short, digestible formats (especially videos and YouTube) were preferred over long articles.

  • Desired Features: Strong interest in AI-powered guidance, milestone trackers, and peer-to-peer community support.

  • Privacy: Mixed attitudes — some parents were highly concerned about data privacy, while others were indifferent.

This stage revealed the emotions and lived experiences of new parents , but I needed numbers to validate the scope.

To complement the survey, I designed a structured questionnaire aimed at 100–200 first-time parents. The goal was to validate qualitative themes with measurable data……..(some survey sample)

Quantitative Research

How useful would a daily milestone tracker be?

How often do you use parenting apps/tools?

Would you be interested in joining a parenting community?

How concerned are you about data privacy?

Research Takeaways

  • Community is non-negotiable ,parents want shared experiences.

  • Video-first and article backed with data is critical for engagement.

  • Privacy concerns must be addressed up front with clear policies.

  • Trackers and task managers are seen as high-value features.

  • Parents are willing to invest financially in tools that reduce stress and add confidence.

User Personas

To design ParentingPro with empathy, I began by understanding the diverse voices of first-time parents. Each persona reflects their challenges, motivations, and needs. Together, they shaped the foundation of my design decisions.”

Emphathy Map

SAY

  • “There’s so much advice online, I don’t know who to trust.”

  • “I need something simple that saves me time.”

  • “Parenting feels overwhelming.”

FEEL

  • Anxious about making mistakes

  • Overwhelmed by too much (and conflicting) information

  • Isolated, especially at night or during stressful moments

THINK

  • “Am I doing the right thing for my baby?”

  • “What if I miss something important?”

  • “Other parents must have figured this out better than me.”

A woman tenderly holding a newborn baby wrapped in a star-patterned blanket, in a softly lit nursery with a world map on the wall.

DO

  • Search on Google, YouTube, or parenting forums

  • Ask friends, family, or community groups for advice

  • Join social media groups for shared experiences

Card Sorting

Learn

  • Articles

  • Expert Q&A

  • Courses

Connect

  • Community Forums

  • Peer Advice

  • Local Groups

Manage

  • Daily Tracker

  • Milestones

  • Reminders

  • Task Manager

  • Schedule Planner